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Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian
![Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would](https://pbs.twimg.com/media/D_IlmTDX4AE8pDz.jpg:large)
Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would
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Billie Jean King Your Shoes | TBWA\Chiat\Day | adidas | D&AD Awards 2019 Pencil Winner | Campaign Branding & Identity | D&AD
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